VIA77 concept study / Beauty & skincare
Beauty, with clarity.
A skincare routine should feel considered, not complicated. FORME explores a store that gives product imagery room to breathe while bringing size, use and purchase choices closer together.
FORME
Beauty & skincare
Independent design exploration
The customer question
How do I choose the right product without working through a wall of competing claims?
A quieter route to confidence
The concept places product materiality first, followed by a short description, explicit sizes and an immediate bag confirmation. On mobile, the decision sequence stays vertical and within a comfortable reading measure.
What this explores
Product discovery, product detail and mobile interaction.
This concept has not been deployed for a client or measured in market. No conversion uplift, revenue impact or customer research result is claimed.
A working detail
Clarity in
the small things.
Size, price and bag feedback work together in this small interactive product demonstration.
Daily ritual
A$68Considered essentials. A simpler routine.
FORME is a fictional brand. Interactive demonstration only.
No payment or purchase is possible.
